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Your Favorite Place To Shop Black-owned Businesses For Women

About US

Empowerment: the process of becoming stronger and more confident, in one’s ability and power to control their own life choices. The power and or authority to choose.

She is Royal is an e-commerce marketplace that works to empower women of color by offering merchandising created based on their needs, attributes, and likeness. As a minority woman-run company, we understand the many challenges and feelings of powerlessness that women of color experience when purchasing merchandise based on the limited array of choices. With many companies creating products based on the needs and attributes of the majority, minority women are often left marginalized. She is Royal aims to return to the power of choice to women of color consumers, by offering a variety of merchandise and goods created based on their needs, identity, and culture. When consumers use our marketplace, they can be confident that they are purchasing items created for a melanated Queen. Why not join our fast growing customer base? Get in touch today to learn more about the She is Royal story.

Who Are We

CEO-Founder

Tewana Passmore

Co-Founder & Director of Operations

Ervin Johnson Jr.

Co-Founder & COO

Adrian Davis

Co-Founder & Creative Director

Alisha Barnaby

President of Business Relations

Shellena Lake

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